Apple design seen in "Objectified" film

 


WATCH: Jonathan Ive talks about Mac design

In this clip from Gary Hustwit's docufilm "Objectified" we want to share with you one of our favorite clips, which features Apple's creative genius Jonathan Ive discussing the industrial design approach to creating the MacBookPro and iMac products. This is a great look inside the world of Apple's design 'process' and how that translates into the ideas which make up the Apple philosophy. Learn from this short clip just what makes Apple such a beloved brand and a great product.

Check out Gary Hustwit's other docufilm "Helvetica" which I'm sure all you graphic designers have seen. We're looking forward  to the 3rd installment of the design trilogy, "Urbanized".

New Website Explores Titanic Wrekage

 

explore titanic wrekage website

RMS Titanic: Explore the fallen ship at the depths of the ocean

Viewers will get a closer peek into the history and wreckage of the Titanic on August 22nd, when RMS Titanic Inc., partnering with with Woods Hole Oceanographic Institution and the Waitt Institute, will launch Expedition Titanic. The dive aims to help further preservation of the ship, which sits 2.5 miles below sea level, and to give the public an intimate view of its history.

The site itself transports viewers 2.5 miles below sea level and includes a 3D virtual tour of the wreckage, all of which is embedded with historical information. The agency is also launching social media initiatives to drive viewers to the site, which include video interviews of the crew seeded on YouTube and Facebook. Come August 22nd, the audience can get real time updates on developments on Twitter, YouTube and Facebook.

What's wrong with you Twitter??

 

twitter over capacity

Have you seen your twitter page show like this? “Twitter is over capacity. Too many tweets! Please wait a moment and try again.” Are you frustrated? Don’t worry, you are not alone. This is one of the hottest discussion in web.

Twitter has been one of the most famous social sites in the worldwide web. Almost everyone in the world has something to share to everyone, even celebrities, athletes, politicians and even fan pages. So, why twitter server is overload? Sometimes twitter traffic is very rapidly and its Web server is unable to handle rapid amount of request in very short period of time (server temporary overload).

At least they got rid of the whale...

When Twitter is up! Tweet us: @starmendesign

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An HTTP status code 503(503 Service Unavailable) indicates that twitter Web server is currently unable to handle the request because of a temporary overload or maintenance of the server.

Imagine if MadMen created today's ads?

 

Modern Software Ads - Mad Men

Somtime in 1951, between the advent of the color television and the ending of World War 2, advertising took on a new role in mass media. Businesses teamed up with ad agencies to convince the masses on products and services that they wanted to sell. Content was key, and copywriters were kings. They weren't as creative, or extreme from what our eyes are used to nowadays, but it was groundbreaking content nonetheless. 

Engadget had a few modern day companies, Youtube and Skype (credit to the artist), with a 1950s style and content. They are spot on, and actually pretty funny! Imagine what 1950s advertisements would look like for modern day companies.

Enjoy Your Weekend!

 

Top 7 Brands With Social-Media Buzz

 

The above list courtesy of AdAge/ OneRiot Brand Buzz Chart

In this new weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- they monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz. Take a look at the top 7 for this week...

For more stats, data, research and analytics about marketing, advertising and consumer trends, please visit the Ad Age Stat blog 

Designers: Looking for the right typeface?

 

typface infographic chart

A designers most difficult task and least fun, seems to be choosing the right typeface. Let alone a good one. A typeface must, make sense with your design, be true to brand standards and most of all... it must be legible enough to communicate your messaging.

Worry no more, now with this helpful flowchart (infographic) designed by the clever Julian Hansen you will never go wrong. And if you do, your client will ask you to change it anyway. [Thanks to Ben in NYC and Gizmodo for this lead.]

Download the full chart here.

Watch: Our Executive Director on TV Spot!

 

STARMEN Executive Director Stars in Woodbury University MBA Alumni Promo Commerical.

Woodbury MBA Alumni and STARMEN's Executive Director Armen David, was recently asked to star in his own Alumni testimonial to air on local networks in the Los Angeles region, promoting Woodbury University's MBA program.

Woodbury has a great MBA program, it prepared me for the leadership skills needed to run a successful business" says David, who has been heading the talented and growing design firm for the past 5 years.

About Armen David

A Los Angeles native and MBA graduate, Armen has a strong desire to create meaningful connections between businesses and consumers. He launched nearly five years ago STARMEN. He cultivates a seamless dialogue among his clients while working closely with his multidisciplinary teams of designers and technologists to set strategy and create forward-thinking campaigns. Prior to STARMEN, Armen was Vice President of Business and Marketing for a global industrial design firm. There, he built business relationships in thirteen countries, which gave him perspective on the international business market. As a result, he is a frequent speaker at industry events and local universities. Armen holds a B.S. in Business Marketing and an M.B.A. in Business Management.