Our Newly Renovated Hollywood Offices Featured on OfficeSnaphots.com

 

Our Newly Renovated Hollywood Offices Featured on OfficeSnaphots

Check out our newly remodeled offices featured on OfficeSnapshots.com, a popular blog that reaches more than 300,000 readers each month from around the globe. Office Snapshots showcases architecture and design firms who have recently completed office projects.

Enjoy!

Photography by our friend Vince Robbins

Creative Versatility Shines As STARMEN Wins Three Silver Awards at Two International Competitions

 


Our Story Featured In The Los Angeles Business Journal

 

Our Story Featured In The Los Angeles Business Journal

MARKETING: STARMEN ditches fixed-rate jobs for retainer relationships.

Story by Subrina Hudson, Staff Writer

Armen David was working at his father’s Sun Valley shoe manufacturing business when he hired his friend Anthony Wiktor to help design the company’s brochures and fliers. David quickly decided the two should branch out and start their own marketing firm, STARMEN Design Group Inc. in Hollywood. They sold their services to family and friends – even door to door – mostly designing business cards and direct mail. Then one day, only three months in, they got a call...


Who approved that? The top 5 cringe-worthy marketing mishaps

 

Who approved that? The top 5 cringe-worthy marketing mishaps

Whether you're driving to work, flipping through the radio, surfing the web, or watching the latest Breaking Bad, it's impossible to escape a barrage of advertisements.

They're everywhere- billboards, bus stops, park benches, FM airwaves, the top of your computer screen, and in between your favorite shows. With such an overwhelming amount of ads whizzing by us, it's become increasingly more difficult to "cut through the clutter." 

So what's the solution? Keep reading for more...


Re/VISION: A Night Of Celebrating New Ideas

 

Re/VISION: A Night Of Celebrating New Ideas

Since our office is located in Hollywood, we're aware that you don't always need an excuse to party. But sometimes you have a solid reason to celebrate, and here at STARMEN, we certainly do.

After scoring over 12 design awards this year, we wanted to pause and thank the people who made it all possible- our clients and creative team. Their support allows us to do what we love and take risks. To show our appreciation, we hosted a private event for a night of Re/VISION - a chance to celebrate the past and preview our future with the people who matter most.

Keep reading to see our remodeled office.


Increasing Our Altitude: 2 Wins On The Summit

 

Increasing Our Altitude: 2 Wins On The Summit

As our team here at STARMEN grows, so does our awards list; we recently received 2 trophies from the 19th Annual Summit Awards.

This year, the Summit Awards received entries from over 50 countries across 5 continents. The competition is geared toward smaller and mid-size agencies that produce great work but are normally overshadowed by large companies with significant budgets. The Summit Awards gives smaller agencies a chance to earn some deserved recognition among their industry peers.

Submissions were judged on concept and execution in design, broadcast, and interactive media by judging panels comprised of industry professionals from across the globe. Judges included entities like Wieden & Kennedy, Tribal DDB, Grey Advertising, TBWA/Chiat/Day, Y&R, The Art Institute, New York University, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi.

Keep reading to see the winners...


The New SEO is Human Engagement

 

The New SEO is Human Engagement

Just as everyone figured out the mechanics of SEO, everything changed. Here's what you need to know.

Google and other search engines have been updating the way they find the best results for queries. As the biggest name in the game, Google has pioneered the way with two major algorithm updates: Panda and Penguin.

What was once acceptable can now destroy a business’ reputation. Under the changes, websites are being punished for catering to the search engine instead of to their audience’s wants and needs. Overall, Panda and Penguin target websites that churn out thin content, spam backlinks, practice keyword stuffing or hidden text, steal content, and enact a number of other frowned upon SEO techniques. 

The Panda and Penguin updates give the illusion that Google is making big changes in the digital realm, but in reality these updates are just part of a larger trend. Social media, such as Facebook and Twitter, and the increasing popularity of handheld devices have changed the way people find, share, and discuss information. To stay relevant, businesses need to publish interesting content regularly and share it through social media. By doing so, the same businesses will also find that Google’s new rules for SEO will be met naturally. And, that is exactly the goal.