Yes, we really mop the carpet around here.
Here at Starmen HQ we have industrial strength carpet covering the floors — for now. We plan to rip it out soon to liberate the hardwood underneath, but in the meantime, we gotta keep it clean. That means not just vacuuming,
but also swabbing spots of it with a damp mop to remove all the bits of Hollywood Boulevard that get tracked in. (Those sidewalk stars need a bath!) Yes, we know it looks crazy, but it works.
While we were laughing about it the other day, we decided to coin a new marketing term: "mopping the carpet." (Hey, if Seth Godin can come up with crazy marketing metaphors, so can we!)
In marketing, mopping the carpet means more than just maintaining order and paying attention to detail. Every professional agency does that (at least they should). Mopping the carpet means continuously evaluating your marketplace and your media while making critical adjustments along the way.